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SEO Strategies. All text content gathered by search engine crawlers is archived and indexed. Individuals conduct searches based on specific phrases (keywords). Whichever content is most relevant to a given keyword will appear at the top of the search results.
And, because the page title and text content typically carry the most weight – at least in terms of what search engine crawlers consider to be most relevant during their visits – it stands to reason that an increase in page rank and/or search results listing can most often be attributed to properly incorporating individual and specific keywords into those two primary areas.