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Social Media Marketing Revolution. Numerous marketers have erroneous beliefs about social media marketing. Some believe that all you need to do is post “viral content” to generate massive amounts of traffic overnight. They believe that if you can drive that much traffic to your target website, a sizable portion of those visitors will purchase whatever you are selling.
It makes no difference whether you’re selling services, an event, or products through an online store. According to this theory, all you need is a high volume of traffic generated by viral content on social media to generate the conversions you seek.
There is an assumption that social traffic, regardless of which platform it originates from or how it is classified, converts readily to sales. Regrettably, none of these assertions are correct. Indeed, they are all tragically mistaken.